A crossroad is a big question with at least 2 answers, and no accessible resource that sheds light ton how to solve it.
Supplies are the tangible assets to help answer big questions (crossroads). They are calculators, blogs/articles, workbooks and videos. Supplies are created by Rocket Clicks and outside experts.
A milestone is a mini-goal, proof of progress towards a landmark.
A landmark is a destination to be achieved in marketing. Reaching one is like clicking into place one piece of a six piece puzzle.
Landmark: Strategic Vision
Crossroad
What is the Bigger Story My Marketing Needs to Communicate?
Supplies
Milestone
My approach to my marketing starts from a higher elevation.
What Does Done Look Like?
When the tactics to deploy become obvious because from our elevated vantage point the best ways to intersect are clear.
Crossroad
What’s the Best Strategy to Communicate My Brand Story?
Supplies
Milestone
The Vision Becomes Actionable
What Does Done Look Like?
When an execution specialist can take the big picture, and build a specific “what” and it takes minimal editing to “fit”.