A crossroad is a big question with at least 2 answers, and no accessible resource that sheds light ton how to solve it. 

Supplies are the tangible assets to help answer big questions (crossroads). They are calculators, blogs/articles, workbooks and videos. Supplies are created by Rocket Clicks and outside experts.

A milestone is a mini-goal, proof of progress towards a landmark. 

A landmark is a destination to be achieved in marketing. Reaching one is like clicking into place one piece of a six piece puzzle. 

Landmark: Strategic Vision

You have a visual and/or cohesive representation of what you want to say to your user in each priority channel and why it matters to them.
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Crossroad

What is the Bigger Story My Marketing Needs to Communicate?

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Milestone

My approach to my marketing starts from a higher elevation.

What Does Done Look Like?

When the tactics to deploy become obvious because from our elevated vantage point the best ways to intersect are clear.

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Crossroad

What’s the Best Strategy to Communicate My Brand Story?

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Milestone

The Vision Becomes Actionable

What Does Done Look Like?

When an execution specialist can take the big picture, and build a specific “what” and it takes minimal editing to “fit”.

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