A crossroad is a big question with at least 2 answers, and no accessible resource that sheds light ton how to solve it. 

Supplies are the tangible assets to help answer big questions (crossroads). They are calculators, blogs/articles, workbooks and videos. Supplies are created by Rocket Clicks and outside experts.

A milestone is a mini-goal, proof of progress towards a landmark. 

A landmark is a destination to be achieved in marketing. Reaching one is like clicking into place one piece of a six piece puzzle. 

Landmark: Whats and Whens

The timeline and checklist of what needs to be created and by when. Where ideas become reality.
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Crossroad

How Do I Turn This Work Into Tangible “Whats”?

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Milestone

Checklist of Items/Tasks to be Completed

What Does Done Look Like?

Your team is executing the checklists with minimal support or adjustments to the lists.

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Crossroad

How Do I Set Realistic "Whens"?

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Milestone

Clear Deadline Calendar

What Does Done Look Like?

You can look into a tool and instantly see the progress, plan, and status of rollout of your efforts.

Want to Know When the Next Supply Is Available?

Prefer to have a Professional Travel Guide?