A crossroad is a big question with at least 2 answers, and no accessible resource that sheds light ton how to solve it.
Supplies are the tangible assets to help answer big questions (crossroads). They are calculators, blogs/articles, workbooks and videos. Supplies are created by Rocket Clicks and outside experts.
A milestone is a mini-goal, proof of progress towards a landmark.
A landmark is a destination to be achieved in marketing. Reaching one is like clicking into place one piece of a six piece puzzle.
Landmark: Whats and Whens
The timeline and checklist of what needs to be created and by when. Where ideas become reality.
Crossroad
How Do I Turn This Work Into Tangible “Whats”?
Milestone
Checklist of Items/Tasks to be Completed
What Does Done Look Like?
Your team is executing the checklists with minimal support or adjustments to the lists.
Crossroad
How Do I Set Realistic "Whens"?
Milestone
Clear Deadline Calendar
What Does Done Look Like?
You can look into a tool and instantly see the progress, plan, and status of rollout of your efforts.