Video content is a great way to reach users seeking information, education, entertainment, and a sense of community.
When you have invested in creating valuable video assets for your company and are in need of a plan to connect with users who may find it interesting and useful, you should be thinking about an advertising strategy to encourage engagement and action.
One easy way to get started is with YouTube, considered to be the second-largest “search engine” in the world (behind parent company Google).
If you’re thinking YouTube to be nothing more than a hosting site for viral cat videos, you may be missing the point. YouTube is a place where users interact with brands. This provides significant amounts of opportunity, whether you are increasing reach and awareness in a niche market or capturing commercial intent.
The Rocket Clicks Difference
Our analysts are Google certified in video advertising and can provide the strategy and execution components your team needs to be successful. If you have creative, we can:
- Develop a strategy that includes campaign type, ad format, targeting & bidding styles
- Improve your YouTube presence with recommendations for channel & video optimization, including call-to-action overlays
- Curate video ad statistics, insights, and reporting that are focused on KPIs that matter most
- Optimize ad placement, frequency, and impact in order to maximize campaign ROI
We pride ourselves on being a highly-specialized digital agency. Rocket Clicks intentionally goes deep on all types of paid media in order to provide the greatest value to our partners.
If you’re interested in having a dedicated team managing your video advertisements, contact us today to discover the value that the Rocket Clicks team provides.