Location vs. Non-Location Ad Messaging

When writing ad copy, are you taking into account where your users are physically? Find out how a users physical location relative to your travel activity business can give you clues about where they are in the marketing funnel - and how you should target them with ads.

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PPC Case Study: Measuring ROI from Digital Marketing

PPC CASE STUDY: Measuring ROI from Digital Marketing We set out to increase sales and profitability from digital advertising. BUSINESS SIZE Medium BUSINESS TYPE Local Travel/Tourism Company ADVERTISING GOAL Increase Digital…

How to Create Facebook Ads That Turn Lookers Into Bookers

Meagan Guse explains how travel and activity companies can use a variety of Facebook ad formats to turn lookers into bookers, allowing experience-based companies to better connect with their target audience and drive more business.

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Travel Experiences: Standing Out in a Saturated Travel Market

Gwenn Reinhart explains how savvy activity-based companies can promote their experiences in an over-saturated market. Learn how to better leverage your website, blog, and social channels to drive meaningful interactions with customers.

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Should My Travel Business Have a Chatbot?

Travel businesses with chatbots provide customers with a better experience for a lower initial investment. Here’s our guide to taking advantage of this new technology!

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PPC Case Study: Growth Through Mid-Funnel Targeting

PPC CASE STUDY: Growth Through Mid-Funnel Targeting We set out to increase bookings and reduce unqualified leads. BUSINESS SIZE Medium BUSINESS TYPE Local Tour Company ADVERTISING GOAL Increase Bookings DATE RANGE…

PPC Case Study: Travel Agency Quality Score Improvement

PPC CASE STUDY: Travel Agency Quality Score Improvement Attracting New Customers through Highly Targeted Ads BUSINESS SIZE Large BUSINESS TYPE Travel & Tourism ADVERTISING GOAL Increase bookings DATE RANGE 2017-2018 The…