Austin Skelton

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10 Audiences You Should Be Targeting On Facebook

Posted by Meagan Guse & filed under Client Education.

There are hundreds of targeting options within Facebook’s ad interface, which can make it difficult to determine where to begin. In this article, we will highlight the top 10 audiences all e-commerce companies should be targeting on Facebook. Many of these audiences require the Pixel to be installed on the site, along with events or […]

Optimizing Images for Search

Posted by Gwenn Reinhart & filed under Client Education.

Images on the web are used for everything from education to ecommerce. And as image-based search evolves, images are critical to stay competitive. Image optimization falls into two categories: search-friendliness and page speed which, when properly implemented together, have the greatest opportunity to improve overall site reach and engagement. Image Optimization Workflow Managing File Sizes […]

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