Casey Emanuel


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Casey has been an SEO since 2015. While he's a lover of all things SEO, he has a penchant for local SEO and conversion rate optimization. When he's not at work he's probably record shopping, riding his bike, or hitting the links.

Posts by Casey

Measuring the Effectiveness of Title Tag Split Testing with Google Data Studio

Posted by Casey Emanuel & filed under Client Education.

Title tag split testing is a cornerstone of ongoing organic search optimization. While title tags are a very small piece of the SEO pie, they can have a disproportionate impact on rankings – and therefore traffic. The outsized influence of title tags is primarily due to a couple of factors. First, a title tag that […]

Google as a Glorified Librarian: A Metaphorical Simplification of the Complicated World of SEO

Posted by Casey Emanuel & filed under Client Education.

Whenever I’m asked what I do, the conversation usually goes something like this: Stranger: “So, what do you do?” Me: “I’m an SEO Manager at a digital marketing agency. Are you familiar with SEO at all?” Stranger: “Nope. What’s that?” Me: “It’s complicated, but basically I fix up websites so they have a better shot […]

The Value of a Google Maps Strategy for Tourism Businesses

Posted by Casey Emanuel & filed under Client Education.

Casey Emanuel explains why travel and tourism businesses should create and implement a strategy for optimizing their business for Google Maps – even if they’re expecting most of their business to come from outside of their geographic area.

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