Casey Shea
Search Optimization Analyst
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Posts by Casey
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5 Steps for Turning Your Strategic Vision into an Actionable Marketing Plan
Posted by Julia O'Donnell & filed under Client Education.
We’ve all been there. After hours of research, lots of energizing conversations, and several brainstorm sessions, you’ve conceptualized a killer marketing idea, and you’re excited to get to work. The only problem? You’re not sure exactly how to get to work – you need to create an action plan to bring your strategic vision to […]
5 Productivity & Collaboration Tools Every Marketing Team Needs
Posted by Julia O'Donnell & filed under Client Education.
As any marketing team will tell you, successful marketing takes a lot of hard work. There are only so many hours in a day, so finding ways to work smarter is essential to getting everything done. As a growing digital marketing agency that’s committed to doing things the right way without cutting corners, there are […]
Clarifying Your Marketing Message Using the Storybrand Framework
Posted by Kyle Mealy & filed under Client Education.
It’s certainly not easy to convince people to purchase a product or service. In fact, in today’s saturated market, it’s not even easy to convince people to give you a moment of their attention. To make a compelling case for why people should listen to you over the countless other companies fighting for their attention, […]
Why Calculated Risks Are Key To Reaching Your Target Market
Posted by Kyle Mealy & filed under Client Education.
If you’re a successful business, there’s at least one avenue where you already excel at reaching your target market. Whether it’s online, at trade shows, or through word-of-mouth referrals, you have a niche – and it’s working for you. But no matter how strongly you’re performing within your niche, at a certain point, that niche […]
Are You A Data Bully?
Posted by Kyle Mealy & filed under Client Education.
Whether or not someone is a fan of martial arts films, it’s safe to say that Bruce Lee’s famous line in “Enter the Dragon” is one of the most referenced in pop culture. Early in the film, Lee comes head to head with another martial artist, who performs an impressive board break to try and […]