Vital Stats

Favorite Non-Work Activity

Going golfing or playing ultimate frisbee

Favorite Thing About Milwaukee

Being a fan of the Brewers & Bucks

Favorite Blog or Website


Favorite Thing About Rocket Clicks

An amazing culture that leads to growth

Cass has worked in Paid Search since he graduated the University of Whitewater in 2015 with a BBA in Marketing, and a BA in Graphic Design. When he’s not optimizing his client’s online campaigns you can find him at a golf course or hanging out with his dog.

Posts by Cass

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Don't worry, though - here are a few blog posts from the rest of our staff:

Leadership & French Fries

Posted by Nicole Mennicke & filed under Client Education.

Near our offices in Menomonee Falls, WI, there are two of the same fast food restaurants that are exactly 2.7 miles from each other on the same road. Assuming they have the same franchise expectations, access to common processes, procedures, trainings, and nearby talent pool, things should be relatively the same, right? Wrong. There is […]

Facebook Dark Posts: Building Social Proof for Paid Advertising

Posted by Ray Sawvell & filed under Client Education.

Dark posting on Facebook is a phenomenon that has been around for a while now, but in my experience, is not leveraged by enough marketers. I will be outlining the benefits of dark posting and why social proof from existing ads/posts are useful from an advertising perspective. Enter the world of Dark Posting on Facebook… […]

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