Melissa Graham

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Posts by Melissa

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Top Conversion Paths Report in Google Analytics: What it is, and How to Use It

Posted by Rocket Clicks Team & filed under Client Education.

Google Analytics is a powerful system used by millions of companies to help identify both historic trends and new opportunities. It offers reports on pretty much everything, from demographic information to landing page usage and campaign performance. But did you know that you’re probably missing out on a vital part of Analytics’ data? More specifically, […]

Grow Your Customer List with Facebook Lead Ads

Posted by Lisa Wanta & filed under Client Education.

A great feature of Facebook advertising is the variety of marketing objectives available. Facebook provides an objective for almost every type of goal, whether it’s brand awareness, engagement, sales, store traffic or lead generation. At Rocket Clicks, many of our clients are service-based, which means our goal is to grow their list of potential customers. […]

Google Shopping: Free Listings Update

Posted by CJ Noggle & filed under Client Education.

The COVID-19 pandemic has forced companies to adapt and change course quickly and Google is no different. In order to help businesses keep up with increased demand for online shopping, Google made an announcement early last week that businesses will now be able to show their products for free in the Google shopping tab. Before […]

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