Posts by Melissa
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Google Releases Smart Bidding Simulator In mid-November, Google launched smart bidding simulators, which are tools to assist in smart bidding education. These simulators show fluctuations that occur and can help you understand how strategies like Target CPA, Target ROAS, and budget change can have an effect on your results (example below). While using these simulators […]
Learn the difference between PPC and SEO and see how you can determine which option is the best fit for your business’s search engine marketing campaign.
With the kickoff of holiday season just a few weeks away, marketing teams are already strategizing to help increase sales from a slow COVID-19 year. They could update ad creative and make it more festive to drive interest, but there is a new place to showcase your inventory this year. Facebook Shops is a fairly […]
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals The Department of Justice (DOJ) and 11 state Attorney’s General filed an antitrust suit against Google, alleging that Google acted in an anti-competitive way to maintain unlawful monopolies in “general search services, search advertising, and general search text advertising.” This happened two weeks after […]
The Facebook Event Setup Tool for Web allows you to track valuable information, such as purchases, add-to-carts, and even dynamic values from checkout pages. All you need is a Facebook Pixel code installed on the site, and you can start tracking button click or pageview based events. We’ll walk you through how to streamline event […]