PPC Case Study: Growth Through Mid-Funnel Targeting
Tour Company Increases Leads Through Mid-Funnel Targeting
A successful travel company bringing US travelers to Europe for country-based tours was struggling to identify ways to expand their reach through higher funnel targeting without flooding their sales team with unqualified leads.
Rocket Clicks conducted upper-funnel keyword research, sophisticated targeting, and added a double-opt in process that provided their sales team with deeper insight to potential customers’ vacation plans.
By collecting insight on both parts of the opt-in process, Rocket Clicks was able to spot platform-specific trends, identifying which upper-funnel terms were more likely to provide quality leads, and set better goals.