PPC Case Study: Reducing Reliance on Third-Party Referrals
Increasing direct bookings instead of relying on referrals
A whale watching tour company was looking to increase direct bookings, but had not previously invested significantly into their own digital marketing efforts.
By focusing on potential customers who were already on vacation, Rocket Clicks was able to drive significant business at a much lower cost than traditional referral sources.
As an added bonus, Rocket Clicks was also able to track ROI on every dollar spent due to an extensive tracking system that was put in place.