Leads And Orders
Generated For You By
Pay Per Click Experts
Now
Endorsed by Perry Marshall (author of "Ultimate
Guide to Google Adwords") AND
Howie Jacobson (author of "Adwords for Dummies")
"Rocket Clicks DOUBLED my salesand
simultaneouslyreduced my cost per sale by 39.9%.
Before working with this team I made 25 sales per week at a cost of $14.60
each. Last month I averaged 53 sales per week at a cost of only $8.89.
If you can get in, I'd strongly recommend you hire Rocket Clicks to help take
your business to the next level!" - Jason Chung
"In only 3 months, Rocket
Clicks managed to increase traffic and sales by 47%" - Yoav Ezer,
Cogniview.com
Dear Friend:
Pay per click is undoubtedly THE advertising
breakthrough of the 21st century. For the first time in history, you only
show your ad to people already interested in what you've got to offer, ... and
you only pay when they visit your "store"
But because the search engines charge
advertisers less money for truly relevant ads which get plenty of clicks
(and add a penalty to all the others), ... it's also the first time in
history that managing a single ad campaign has become a full time job!
You see, increasing competition, costs, and
quality requirements imposed by the search engines make it VERY difficult for
most people to get maximum profit from PPC unless they're doing ALL of the
following ALL the time:
Which Of
The Following
ROI Boosting Activities
Do You Do At Least Weekly
In Your PPC Account?
Do you run split tests (and
advanced, multivariate tests) on all your pay per click campaigns to
improve the performance of every keyword, and adgroup?
When you run split tests, do you base
the winner on which ad makes you the most money each time it's shown...
or are you still using the old-school method of comparing click through
and conversion? Hint: you've got to combine click through and
conversion into one number -- profit per impression -- or else
you're just making the search engines rich!
Do you systematically "peel and
stick" keywords so you can deliver precisely what searchers are looking
for... and immediately "take them out" of the competitive
environment?
Are you tracking conversions to
leads and sales at the keyword level?
Are you leveraging the mountain of
traffic available in Google's content network... or are you confused by
the extremely different way in which it functions? (It requires
distinctly different types of ads, a different way of defining adgroups,
a different type of landing page, and regular tracking and exclusion of
non-performing sites)
Do you regularly roll out your
winning campaigns from Adwords to not only Yahoo and MSN, but also
to second and third tier search engines like Miva, 7Search, and Goclick
in order to maximize the traffic you've already determined to be
profitable?
Are you leveraging dynamic keyword
insertion the right way?
Are you spying on your competitor's
keywords and ads, search position, and impressions ... then tracking
their campaigns on a daily basis? Do you know which competitors are
most successful, on what keywords, and with which ads? How else would
you know who to emulate and who to ignore?
Are you using ALL 8 match types in
your pay per click campaigns, or are you confused about the subtle, but
powerful differences between them? (Yes: there are actually
EIGHT keyword match types in Google)
Do you know the difference between
"keyword intelligence" and "market intelligence" ... and do you have
a method for integrating market intelligence insights into your PPC
campaigns?
If you market internationally, do
you run separate campaigns for different countries?(Competition
varies greatly from country to country ... why bid all your traffic at
the most expensive price levels?)
If you market locally, do you
geo-target down to the state, city, or even the town level?
What measures do you take against
click fraud? Do you identify violators and screen out their IP
addresses?
How aggressively do you use
negative keywords in your campaigns? (Hint - many advertisers
reduce their costs by 30% or more without losing a single sale when they
identify an exhaustive list of negatives)
Do you regularly monitor your
server logs to expand your keyword reach?(They'll show you
specific keywords people searched for that you may not be bidding on --
add them to your campaigns to reduce your costs and increase your click
through rates & traffic!)
Or, perhaps you already KNOW all
this and did it really well when you only had a few campaigns to run ... but now
you're STRUGGLING TO FIND THE TIME to manage it all? (There's no worse feeling
than knowing what to do, but not having the time to actually do
what you know, right?)
Either Way
We Can Help!
Unless
You Fit One Of The Categories Below (please don't submit a
request if you do)
CAN'T HELP YOU CATEGORY 1:
You're selling something which our professional boards might disapprove of
(some of our principals are doctors and have licenses to protect). This
includes hate mongering, pornography, cigarettes, speed seduction, gambling,
and other products and services lacking social value.
CAN'T HELP YOU CATEGORY 2:
You're not comfortable with our fees below. We take quality very
seriously and need to pay our managers well for their time in order to keep
good people on board. This is in your best interest as well as ours ...
because ONE solid relationship with a PPC manager who takes care of you for
years to come is MUCH more profitable than moving from manager to manager.
(The nature of the PPC game is that a manager gets more effective for you the
longer they study your market, your products and services, and the unique
selling style on your site and beyond)
Fee Schedule
(Please review before submitting
your account audit request)
We charge a set up fee which
varies from client to client depending upon the degree of account overhaul (or
initiation) required. Note: minimum set up fee is $2,750 which
reflects the commitment our team must make to thoroughly understand your
business if we are to achieve quality results
Once the set up is complete
we switch to a "percent of spend" model for ongoing maintenance and ROI
enhancement.
Please
Continue Reading to Discover
Why We Think This is the Absolute Best
Arrangement for Your Bottom Line!
All PPC accounts go through a set up/overhaul phase (where a lot
more work is required) followed by a maintenance & ROI expansion phase
SET UP/OVERHAUL PHASE:
Because all PPC accounts are different, during the first phase, a lot of time
is required for your manager to gain familiarity with your market, your
company, and your products and services. Time is also required for you and
your manager to develop a groove with your personal management style,
objectives, and risk tolerance. Keyword research is initiated or expanded,
and competitive market evaluation takes place. Tracking and ROI benchmarking
is established, reporting systems are developed and agreed upon. Your AdWords
account is begun or re-worked.
MAINTENANCE & ROI EXPANSION
PHASE: Once your account is "in shape", the focus shifts to adjusting bid
prices and maximizing ROI for existing keywords and ad groups, rolling out
your campaign to other major PPC engines, and discovering
new keywords to attract more traffic which continues to perform. Eventually,
a point of diminishing returns is reached in efforts to identify new keywords,
improve ad copy, and achieve higher ROI within your PPC account alone, at
which point the focus can shift to landing page and sales process
enhancements, regular monitoring of the market for the entry of new
competitors, and adjustments to reflect the evolution of PPC engine quality
algorithms.
Because every every market is
different, and because every client is different ...
Unlike most PPC companies, we
DON'T charge a FLAT MONTHLY fee! A flat monthly fee actually puts you
and your PPC managers at cross purposes. (It motivates them to do the
least work possible for your account). That's just wrong because you
want your profits to grow and your customer base to enlarge.
Unlike most PPC companies, we
DON'T charge a strict hourly rate either! You see, an hourly rate only
ensures that your PPC management company gets compensated for their
time, without any regards for your return on investment.
Instead, we use something
called a "percent of spend" model. What that means is, we establish clear
benchmarks and sales/performance goals, and hold our managers accountable.
Then and only then can we confidently strive to help you spend more
because we KNOW the dollars you're spending = more profitable traffic! (We
add a nominal percentage of your traffic costs as our fee, and everybody wins)
So, to be absolutely clear,
we'll determine a set up fee to get your account "humming" (performing
profitably according to exact benchmarks we establish with your approval).
Your set up fee is the result of a very careful evaluation of your
account, as well as your business and personal goals in working with us.
Note: minimum set up fee is $2,750.
Once your account is humming,
you'll pay only a very small percent of your traffic costs for our efforts to
maintain and expand your reach (and your profits).
Unlike most PPC companies, we
have incredibly high quality standards for our managers:
"I've been at
this for 10 years now and it is really nice to have you guys on my side.
Almost every other company I've dealt with in PPC has varied between being bad
and good enough. I used to manage our account myself so I often found I knew
more than the companies working for me. I just didn't have the time to do
it. It was very frustrating. I can happily say that the Rocket Clicks team
members you assigned me are far more advanced in PPC than I am." - Pete
Ezekian, Nanuet, NY
All our PPC account managers
must prove to us that they can manage a minimum of $5,000/day ad-spend
profitably. (We don't farm our work out to low-skill PPC monkeys who've
never run their own campaigns ... they think innovatively and develop
creative solutions because they're constantly accountable for RESULTS and
aren't working for some big dumb company spending money no one's watching)
Our PPC managers must be
familiar with landing page optimization, and website conversion strategies
in particular
Our PPC managers must also
understand the Livingston Research process and be able, at minimum, to work
in tandem with a Livingston qualified researcher should you desire to add
this level of market intelligence to your PPC campaigns
It's actually more appropriate
to call them "PPC marketing consultants" because they're so much more than
"hired hands". Our clients develop very close relationships with their
consultants and come to rely heavily on their counsel for PPC market
strategies and beyond. People of this quality are few and far between.
After The Set Up Period
We Work
On A Strict Percent Of Spend Model
(Within Your Minimum ROI Thresholds)
You can cancel any time.
After your PPC Audit, we'll provide you with a
detailed blueprint which lays the foundation and road map for your success.
Retaining us is easy, should you choose to do so. Just pay the setup fee
online.
We'll set clear and concise performance
benchmarks and get your account performing fast. Once it is, we'll revert to
the percent of spend model as outlined above. (Details provided in the
blueprint)
There are NO complicated accounting statements to decipher, ... and most
importantly, your manager has the incentive to provide you ongoing value.
What Do You Actually Get?
This is the section where I could
write a long, detailed list of the reports, activities, and minimum hours of
labor which would be applied to your account each month. I could talk to you
about split testing ads, expanding your keywords, lowering your cost per
acquisition, Taguchi testing, peeling and sticking ad groups, improving your
quality score, managing your bids, etc.
And that's what I WOULD do if I
wanted to convince as many people as possible to come on board.
But I'm not going to do that,
because I only want to attract people who are familiar with our work and our
integrity.
I guess what I'm saying is, you'll
know if you're getting good value by looking at your RESULTS ... the rest is
really academic isn't it?
IMPORTANT NOTE: If you're brand new or don't yet have any PPC accounts
set up, it will take a little while longer to see results.
It Starts With A
33% Off
Half Hour
PPC Consultation, And You'll Walk Away
With An ROI Enhancing Blueprint Worth
Many Times More Than You Pay!
Think this might be for you?
Get started by spending 30 minutes with one of our managers to talk things
over and have a look at your account together, and learn more about your
business and personal goals. (Using GoToMeeting.com and the telephone or
Skype).
30 minutes at our normal rates
(when we're forced to charge hourly) costs $150 ... but because we recognize
there's less value in the "getting to know you" phase, we'll give you a
33.3%
discount on the first 30 minutes.
Within a few days of your
consultation we'll prepare a customized PPC BLUEPRINT that outlines exactly what
needs to be done on your account.
Even if you don't decide to retain
our services, the blueprint in and of itself will be worth several times your
$100 investment (usually 15x to 20x ... and in many cases, even several
hundred times more than the $100 you pay today ... but we know this sounds
too good to be true so we really don't expect you to believe it until you see
it).
Just Fill Out The Form Below And
Then Submit Your $100 Payment
"For anyone feeling put out by the idea of a fee just to talk over your
account, let me say from personal experience that the value is well
worth it. Rocket Clicks has the ability to scan an account for a few minutes and
point out the critical 20% steps of action that need to be taken to receive
the 80% return. If you do no more than implement the detailed action plan he
provides after the call, you will have gained much more than the fee. It seems
so rare to find a company any more that really values a person or company and
their interests as much as they do for themselves that I have little doubt it
will be difficult to retain Rocket Clicks' services very soon." Peter Swanson, SwansonStudios.net
"That was
an enjoyable and value packed 30 minutes! No fluff, no hype ... you just
delivered laser-sharp insights and ideas. These will be helpful for our new
campaign"
Michael Zipursky, President - Relagy Marketing
(Note: If you don't feel you've
received
$1500+ of advice after the first 15 minutes of
your blueprint consultation, you can cancel
then and there and receive a full refund)
We'll Be
In Contact As Soon
As Possible To
Arrange Your Initial Consultation!
Note: for quality
control purposes, we strictly limit
the number of new clients we can take each month.
(If no room is available you'll be placed on a short waiting list)
STOP WASTING YOUR TIME IN PPC
AND
TRUST ROCKET CLICKS WITH YOUR ACCOUNTS
There are literally hundreds of
PPC management companies out there, and many of them are certified by Google
like we are. (It's great that Google is concerned with a minimum level of
competency, ... but to be totally honest, that's all the certification really
proves ... any B+ high school student could probably study for and pass their
certification test in just a few weeks).
But here's an endorsement every other pay per click company would be extremely
hard pressed to match ... the authors of BOTH major Adwords books strongly
endorse our firm. (I'll bet you can't find another company endorsed by even
one)
In other words, the guys who "wrote the book" on PPC choose Rocket Clicks. Do
you think they'd put their reputations on the line if we didn't have something
special to offer?
"Rocket Clicks TRIPLED MY CLICK VOLUME and LOWERED MY COST BY CLICK BY
21%! Their knowledge of PPC is phenomenal, and their client service is
superb. I would recommend getting on board with them as soon as you can,
because they really can take your business to the next level!" -
Glenn O.
What the Author of Adwords for Dummies
AND the
Authors of the
Ultimate Guide to Google Adwords Say About Our Services
...
“It's extremely
unusual for me to endorse a PPC management service. But I've seen Glenn
Livingston succeed with 80% of his projects right out of the box for more than 4
years now, and I've watched Jeff Hughes spend more than a million/year
(profitably) on his own accounts.
If there ever was a team to trust with your
PPC management, these are the guys. My advice? Grab your spot before they
change their minds!"
Perry Marshall (Oak Park, IL)
Co-Author, Ultimate Guide to Google Adwords
"Glenn
Livingston has systematized AdWords research, setup, and management to the point
where I pity anyone trying to compete against him. Now that he's gone mad
and decided to offer his services to clients, I'd run to make the appointment
before his dance card gets overloaded"
Howie Jacobson
Author, Adwords for Dummies
What
Others Say About Our Founders
"I
never would have realized how much of a goldmine there is in all of our keywords
and how much we could be doing to learn more about our customers *before* they
buy from us and streamline their learning process.
And right now as I'm going over our Google accounts it's so screaming obvious to
me how much more organized we could, and can, be with our marketing message. And
we're the "experts"! Thank you, thank you, thank you.."
Bryan Todd (Oak Park, IL)
Co-Author, Ultimate Guide to Google Adwords"
"When you work with The
Livingston Group, Sharon's vast background and experience put you way up the
learning curve. Chances are, whatever your industry, she's familiar with it
and already worked with a company in that field."
Liz Crawford,
Group Director, Cosmetic Lenses CIBA Vision
"Glenn has an amazing way
of approaching market intelligence. [...] I'm convinced it gives him the power
that no one else has ... few other people do this!"
Dave Seldon, Nashville, TN
"if you properly understand
who your buyers are before they get to your landing page, you'll be able to give
them a message so customized that your conversion rates [can] double, triple,
quadruple virtually overnight, ... and in addition to that what's going to
happen is that you're going to have data on these people and you're going to
have numbers that are just astounding"
Fred Gleeck,
The Product Guru, Henderson, NV
(Comments on the Livingston "after the click" research proces
"If you don't understand your
customer and you don't understand what they want, it's very difficult to deliver
to them. I mean ... I've gone about and built other businesses and by luck have
succeeded ... and I look back on it and it's like miraculous now but, I wouldn't
do it again"
Brian Therrien BST Enterprises
Charlotte, VT - (617) 747-3996 (Comments on the Livingston "after the click" research process)
"[What Glenn taught me was ...]
Don't try to trick people ... really find out what it is that they desire, and
with integrity develop that information and, through that caring and doing the
research, you'll always build a relationship that you can continue to build on,
in marketing and in business, ... and I think that's a winning formula"
Damon Dickinson, Mandala Multimedia
Asheville, NC
I wanted to give you some feedback
based upon our consultation, and having to do with your fee. [...] I have to
tell you, Glenn, that, based on how I have already improved my revenue stream,
the ideas I have for Mike's business that will EASILY lead to 10's of thousands
of extra dollars in increased business (not to mention repeat business from
those customers), and the increased confidence I feel from having built my
knowledge base, plus the money I have AVOIDED spending by recognizing the
"pulls" of the social laws of reciprocity, etc., YOU ARE A BARGAIN! You're
definitely not charging enough, you can tell people I said so, and I'll pay you
twice the price in the future when you help me again.