Data-Driven Strategy and PPC Management
Paid Search demands a strong understanding of your business and your potential customers. See how we focus our search strategy around your business objectives:
- Conversion-Based Focus: Driving clicks to your website from paid search is valuable, but that is only the beginning of the story. Our goal is to get you search queries that drive business (purchase or lead), ultimately impacting your bottom line.
- Testing and Experimenting: We’re not just a “plug and play” agency. We continually test and optimize around a central objective for each account and think about how search fits into the overall customer journey.
- Account Scalability: Search is the foundation of any paid media strategy and is the most scalable advertising platform. From small budget approaches focused on driving bottom of the funnel results to big budgets focused on impacting consumer informational queries, we find the right search solution for your business.
- Forward-Thinking Approach: We work across all major platforms, including Bing and Google, and are always looking for new search platforms. Each platform is always evolving and rolling out new features, and our team is constantly finding new solutions that can impact your business bottom line.
Paid Search Benefits
Paid search provides a highly targeted way to reach potential customers who are actively searching. The benefits of using paid search include:
- Increased Visibility: Paid search ads appear at the top of search engine results pages (SERPs), which means they’re more likely to be seen by users than organic search results.
- Highly Targeted Ads: Paid search allows you to target specific keywords and search terms, which means you can reach users who are most likely to be interested in your products or services.
- Measurable Results: Paid search provides detailed analytics and data that allow you to measure the success of your campaigns. You can track metrics like clicks, impressions, and conversions, and use that data to optimize your campaigns over time.
- Cost-Effectivness: Paid search can be a cost-effective advertising solution. You only pay for clicks on your ads, which means you’re not wasting money on impressions that don’t lead to clicks or conversions.
Looking for more than paid search? See our full list of PPC services
