This Week’s Industry Update
Compiled By Rocket Clicks Staff
Bing Is Testing Ads Among Organic SERPsMicrosoft confirmed they were testing paid ads within Bing organic results, despite it being a generally taboo subject among search engines. Source: Search Engine Land
Ad Copy Limits Have Been Extended In Google AdWordsWhile still in beta testing, it seems that Google AdWords caps ad copy at 150 characters and allows extended headlines. Source: SEO Book
Google Places Drops Third Party ReviewsFacing a potential anti-trust lawsuit from the likes of Yelp and TripAdvisor for publishing their unapproved reviews, Google has opted to drop these third party reviews from their Places pages. Google now will include reviews from their own users, and it’s likely that this decision could hurt third party reviewers’ traffic. SEOmoz’s Rand Fishkin has a great piece of analysis on this move as well. Source: Search Engine Land
Google Changes ‘Google Boost’ Name To ‘Google AdWords Express’Google Boost has gone the way of Lew Alcindor, Caryn Johnson, and Reginald Kenneth Dwight, and changed its name to Google AdWords Express. Other than that, not much has changed within the program’s interface or features. Source: The Official Google Blog
New Google Service Aims To Increase Page Loading SpeedGoogle Page Speed is a new service that grabs your site’s content and boosts its loading speed by at least 25 percent and at most 60 percent. Google plans to start charging for the service at some point, but that development remains ambiguous right now. The service will act as follows:
- An online service that automatically speeds up loading of your web pages.
- Switch your domain name to point to Google’s DNS.
- Page Speed Service fetches content from your servers
- It rewrites your pages by applying web performance best practices
- It then serves them to end users via Google’s servers across the globe.
- The service will do the concatenating CSS, compressing images, caching, gzipping resources or other web performance best practices.
Between 30-40 Percent Of All Android Phones Get ReturnedAndroid sales are expected to far outpace iPhone sales year after year, but the return rate on some Android devices is between 30-40%, compared to the iPhone 4’s return rate of only 1.7% in 2010. If the reports are true, it would mean that the Android platform is much smaller than previously represented. One theory for the difference in return rates is that Android phones tend to be too complicated for the “average” user and they are disappointed with it compared to a friend’s easy to use iPhone or Blackberry. Source: Business Insider
Twitter Now Allows Businesses To Target Promoted TweetsTwitter has now made it possible for promoted tweets to reach specific followers of a given brand. The promoted tweet would show up in the same place at the top of the Twitter timeline, and typical promoted tweets have a conversion rate between 3-5 percent, according to the social network. Source: Search Engine Land
Almost Three-Fourths Of Americans (71%) Frequent Video-Sharing SitesAccording to a recent study from the Pew Internet Project, 71 percent of Americans visit video-sharing sites such as YouTube and Vimeo. This is a 33 percent increase over last year at this time. The study also found that there’s no difference between rural, urban, and suburban usage of these sites. Like cable TV, Internet videos aren’t going away anytime soon. Somewhere, Daniel Tosh is smiling. Source: Search Engine Watch
Apple Tops Smartphone Vendor Rankings, Has More Money Than The U.S. GovernmentApple was proclaimed the world’s top smartphone vendor by Strategy Analytics, and its cash reserves of $75.9 billion are now bigger than the U.S. government’s ($73.8 billion). Apple has 18 percent of the smartphone market share, while Samsung is in second with 17 percent and Nokia is in third with 15 percent. Apple’s stock price recently surged past $400, and its total market capitalization is more than $363 billion, which makes it the second largest company in the world, behind Exxon Mobil. Source: Mashable
Tweets NSFW May Be Regularly Flagged SoonTwitter may soon flag “Not Safe For Work” tweets with a disclaimer. It’s probably good news for the serial work tweeter. Source: Gizmodo
Of Epic Proportions
Do Google + Links Improve Search Rankings?Eric Ward, the godfather of responsible link building, attempts to answer this question with the limited information available to the public. He also provides a solid catalog of links to stories relevant to this queston. Analysis By: Eric Ward, Search Engine Land
The Black Hat PPC Version Of Google’s Top 10 Most Expensive KeywordsThe folks over at Black Hat PPC beg to differ with Wordstream’s infographic detailing Google’s most expensive keywords in AdWords. They provide their own list, topped by Bingo, Poker, and Car Insurance, and state their case for why the Wordstream representation is flawed. Analysis By: Black Hat PPC
Being Friends On Google + Does Affect RankingsDanny Sullivan conducted a field test on his Google + friendship with Ford, and discovered the auto company showed up in the SERPs with a social notification when he searched for “cars.” He also details some additional features that showed up when interacting with the link. Analysis By: Danny Sullivan, Search Engine Land
Putting Google +’s Growth In Perspective (With A Graph!)TechCrunch provides a graph that catalogs how long it took Twitter, Facebook, and Google + to hit 10 million users. As you can see by simply lowering your plain of vision by roughly an inch, Google + has exploded in comparison to Twitter and Facebook.
Analysis By: Mike Butcher, TechCrunch