Finding the Best Keywords in Your Industry
Knowing how your customers search for your products is a key to success. Unfortunately, it’s not as simple as it sounds. Many agencies focus on the most searched keywords for their clients, but effective keyword research dives much deeper than that.
High volume terms can be great for attracting large amounts of traffic to your website, but they often don’t lead to conversions. Focusing solely on high-volume keywords ignores searcher intent – whether or not the searcher is ready to actually make a purchase.
Thanks to our vast experience with keyword research, Rocket Clicks can help you identify the most valuable keywords in your industry that will provide the best return on your investment.
Why Is Keyword Research Important?
Competitive keyword research and analysis allows us to ask several questions about the search trends in a given industry:
- What terms/phrases are potential customers using to search for your products/services?
- How competitive are the terms you want to target?
- How difficult is it going to be to outrank other sites on page one?
- Who are the major players in your niche?
- How are other sites targeting these keywords?
How We Find Keywords That Convert
Finding the most searched terms in your industry isn’t difficult. In fact, there are countless tools that will do exactly that. What is difficult, however, is finding keywords that will actually help your business make money. These are often long-tail keywords – more specific queries that have less search volume but higher conversion potential. Finding these keywords can be difficult, but they’re much more valuable.
Rocket Clicks uses a variety of keyword research tools combined with years of experience analyzing keywords to evaluate whether a given query is worth targeting. The best keywords are those with high search volumes, high conversion potential, and relatively low competition.
Benefits of Our Competitive Keyword Research
Through our in-depth keyword analysis, Rocket Clicks will provide you with a list of the best keywords for your business to target – think of it as a roadmap for your website. From there, we can help you create keyword-targeted content that will appeal to both search engines and users.
Contact us today to learn more about how we can help you target the right keywords to bring in customers that convert.