Rocket Clicks Blog
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Keyword stuffing and keyword targeting are two very different strategies. Find out how and why you need to be careful about which you use.Read More
There are a lot of different options for handling your digital marketing efforts. Find out what makes hiring an agency one of the best ways to do so.Read More
The Midwest Mentality is something you hear about around the country. Good, salt-of-the-earth people who are incredibly friendly and equally hard-working. Some might say they’re also known for celebrating a little too hard, but that’s okay with us. In fact,...Read More
Google Merging Bid Strategies Google has announced they will combine Max Conversions & Target CPA bid strategy. Max Conversions was previously used to optimize for as many conversions as you can. This type bid aggressively with little worry about return,...Read More
1. Goodbye BMM Google has decided to conclude offering Broad Match Modified (BBM). Google also announced that phrase match will take on new behavior which has been rolling out this month. Advertisers will have a few months to adjust before...Read More
Ever wonder what your digital marketing company is hiding from you? You’re in luck because we’ve got the answers. Join us at the 2021 EOS® Conference at 5 p.m. on Wednesday, April 28 in Houston, Texas for our pre-conference talk:...Read More
Google Releases Smart Bidding Simulator In mid-November, Google launched smart bidding simulators, which are tools to assist in smart bidding education. These simulators show fluctuations that occur and can help you understand how strategies like Target CPA, Target ROAS, and...Read More