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An Introduction to Facebook IQ New Tool: Insights to Go

An Introduction to Facebook IQ New Tool: Insights to Go

April 18, 2019

Lisa Filip walks through Facebook's Insights on the Go, a tool to help Facebook marketers identify new opportunities quickly.

Industry Update for April 12th, 2019

Industry Update for April 12th, 2019

April 12, 2019

Discover performance report added to Google Search Console, Facebook replaces exclude categories with brand safety ad features, and more SEM news!

Content Audit vs. Content Inventory: How They Should Work Together

Content Audit vs. Content Inventory: How They Should Work Together

April 11, 2019

Sam Savaglio explains the distinction between a content audit and a content inventory, and how to use both to better understand and optimize your content.

Industry Update for April 5th, 2019

Industry Update for April 5th, 2019

April 5, 2019

Gmail adds dynamic email feature, New Bing ads extensions, steps to improve or remove old content, three ways to pump up display ads and more SEM news!

Do Meta Keywords Impact SEO? A Case Study

Do Meta Keywords Impact SEO? A Case Study

April 4, 2019

Gwenn Reinhart examines the impact meta keywords may have on the ranking potential of websites that use them.

How to Use Facebook’s Video Creation Kit

How to Use Facebook’s Video Creation Kit

April 2, 2019

Janelle Yuenkel explains the basics for getting started with Facebook's Video Creation kit. Learn more about this tool for making the most of your creative.

Industry Update for March 29th, 2019

Industry Update for March 29th, 2019

March 29, 2019

Good Maps adds option to post and share public events, 4 ways to optimize for local SEO, how to write excellent RSAs and more SEM news!

Industry Update for March 22nd, 2019

Industry Update for March 22nd, 2019

March 22, 2019

New seasonal Google My Business guidelines, Amazon introduces video ads in mobile app search results, Facebook removes targeting options and more SEM news!

Disrupt Search Queries with User Location Ad Copy

Disrupt Search Queries with User Location Ad Copy

March 21, 2019

Mike Schuerman walks through Google Ad's Ad Customizers and how savvy marketers can use this tool to manager location-specific ads at scale.

Test Forms for Rogue Autocomplete Behavior – A CRO Case Study

Test Forms for Rogue Autocomplete Behavior – A CRO Case Study

March 19, 2019

Find out why SEOs should evaluate user experience throughout the customer journey to better understand what technical hiccups may impact conversions.

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