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Industry Update for February 22nd, 2019

Industry Update for February 22nd, 2019

February 22, 2019

Bing upgrades search term reporting, new Google Search Console features, tips from Google on responding to business reviews and more SEM news!

Industry Update for February 15th, 2019

Industry Update for February 15th, 2019

February 15, 2019

Google Enables "Join Waitlist" for restaurants, Google testing ads in Google Assistant results, 3 tips to optimize YouTube ad placement and more SEM news!

Countdown Customizers in Search Ads & How to Utilize Them

Countdown Customizers in Search Ads & How to Utilize Them

February 12, 2019

Gabby Gajevic explains how to use countdown customizers to add a little extra flair to your time-sensitive promotions.

Industry Update for February, 8th 2019

Industry Update for February, 8th 2019

February 8, 2019

Search Console consolidates to canonical URL, Facebook updates budget settings, tips to reboot your ad copy, and more SEM news!

Revenue vs. Product Revenue: The Case of Mistaken Identity

Revenue vs. Product Revenue: The Case of Mistaken Identity

February 7, 2019

Did you know there are two revenue metrics in Google Analytics that don't always match up? Learn the distinction between the two metrics in this post.

How Effective CTAs Boost Conversion Rate – A CRO Case Study

How Effective CTAs Boost Conversion Rate – A CRO Case Study

February 5, 2019

Conversion rates started to go stagnant. This conversion rate optimization case study explains how an effective call to action can drive big results.

Industry Update for February 1st, 2019

Industry Update for February 1st, 2019

February 1, 2019

Google adds security issues detection to Search Console, Reddit offers Cost-Per-Click advertising, four tips to improve geotargetting for PPC campaigns and more SEM news!

Benefits of Using Images in LinkedIn Ads

Benefits of Using Images in LinkedIn Ads

January 31, 2019

Are you reaping the benefits that images bring to your LinkedIn Ads? If not, Brad Grundl breaks down why you should and what kind of results to expect.

Industry Update for January 25th, 2019

Industry Update for January 25th, 2019

January 25, 2019

Google is pulling PDF content for featured snippets, expanded availablity of non-skippable video ads, four ways to make the most out of paid Facebook content and more SEM news!

Routine Excel Hacks for the Beginner PPCer

Routine Excel Hacks for the Beginner PPCer

January 24, 2019

We’ve all been there: starting out as new PPCers, trying to navigate the waters and figure out this complex thing called digital advertising. At first, it can be overwhelming, but with a few helpful Excel formulas, PPC doesn't have to be …

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