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Industry Update for May 17th, 2019

Industry Update for May 17th, 2019

May 17, 2019

Podcasts now included in Google Search, new YouTube bumper ad machine, top 3 SEO factors according to Google, 3 common ad copy mistakes and more SEM news!

Industry Update for May 10, 2019

Industry Update for May 10, 2019

May 10, 2019

Google Search Console Adds Three New Reports, Googlebot Will Stay Up-To-Date with the Latest Version of Chrome and more SEM news!

10 Audiences You Should Be Targeting On Facebook

10 Audiences You Should Be Targeting On Facebook

May 9, 2019

There are hundreds of targeting options within Facebook’s ad interface, which can make it difficult to determine where to begin. In this article, we will highlight the top 10 audiences all e-commerce companies should be targeting on Facebook. Many of these …

Optimizing Images for Search

Optimizing Images for Search

April 30, 2019

Images on the web are used for everything from education to ecommerce. And as image-based search evolves, images are critical to stay competitive. Image optimization falls into two categories: search-friendliness and page speed which, when properly implemented together, have the greatest …

Industry Update for April 19th, 2019

Industry Update for April 19th, 2019

April 19, 2019

Facebook ugrades Ads manager, Google introduces signed exchanges to display AMP pages,3 ways to make Goolge Search Partners work for you, and more SEM news!

An Introduction to Facebook IQ New Tool: Insights to Go

An Introduction to Facebook IQ New Tool: Insights to Go

April 18, 2019

Lisa Filip walks through Facebook's Insights on the Go, a tool to help Facebook marketers identify new opportunities quickly.

Industry Update for April 12th, 2019

Industry Update for April 12th, 2019

April 12, 2019

Discover performance report added to Google Search Console, Facebook replaces exclude categories with brand safety ad features, and more SEM news!

Content Audit vs. Content Inventory: How They Should Work Together

Content Audit vs. Content Inventory: How They Should Work Together

April 11, 2019

Sam Savaglio explains the distinction between a content audit and a content inventory, and how to use both to better understand and optimize your content.

Industry Update for April 5th, 2019

Industry Update for April 5th, 2019

April 5, 2019

Gmail adds dynamic email feature, New Bing ads extensions, steps to improve or remove old content, three ways to pump up display ads and more SEM news!

Do Meta Keywords Impact SEO? A Case Study

Do Meta Keywords Impact SEO? A Case Study

April 4, 2019

Gwenn Reinhart examines the impact meta keywords may have on the ranking potential of websites that use them.

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