Industry News

Stay up to date with the latest news and industry trends by following our Industry Update. We’ll also have actionable insight to better your business.

Industry Update: Top Search Marketing News in August 2021

What’s going on in the search marketing world? A lot, that’s what. We're here to break down the biggest announcements affecting your PPC and SEO performance. Buckle up, because here we…

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Industry Update: Top Digital Marketing News in March 2021

Google Merging Bid Strategies Google has announced they will combine Max Conversions & Target CPA bid strategy. Max Conversions was previously used to optimize for as many conversions as you can.…

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Industry Update: Top Digital Marketing News for February

1. Goodbye BMM Google has decided to conclude offering Broad Match Modified (BBM). Google also announced that phrase match will take on new behavior which has been rolling out this month.…

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November Recap: Top Digital Marketing News

Google Releases Smart Bidding Simulator In mid-November, Google launched smart bidding simulators, which are tools to assist in smart bidding education. These simulators show fluctuations that occur and can help you…

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Industy Update: Top PPC & SEO News for October, 2020

DOJ antitrust suit: Google uses contracts, market power to neutralize rivals The Department of Justice (DOJ) and 11 state Attorney’s General filed an antitrust suit against Google, alleging that Google acted…

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