Stay up to date with the latest news and industry trends by following our Industry Update. We’ll also have actionable insight to better your business.
Google Merging Bid Strategies Google has announced they will combine Max Conversions & Target CPA bid strategy. Max Conversions was previously used to optimize for as many conversions as you can.…
1. Goodbye BMM Google has decided to conclude offering Broad Match Modified (BBM). Google also announced that phrase match will take on new behavior which has been rolling out this month.…
Google Releases Smart Bidding Simulator In mid-November, Google launched smart bidding simulators, which are tools to assist in smart bidding education. These simulators show fluctuations that occur and can help you…
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals The Department of Justice (DOJ) and 11 state Attorney’s General filed an antitrust suit against Google, alleging that Google acted…
Top Digital Marketing News for September 1. Google now uses BERT to for more reliable news This year has been full of non-stop national and international events, including but not limited to, …
Microsoft Advertising Editor Recommendations Similar to Google Ad’s recommendations, Microsoft Advertising Editor has launched its own recommendations feature. This feature allows advertisers to receive AI-powered recommendations like bid optimizations, new keywords,…
Three Ways to Prepare for Google's Keyword Match Type Change, Google Announces Featured Snippet Update and more SEM news!
4 Strategies for Quality Facebook Leads, New Updates to Google Ads Editor and more SEM news!
Businesses Can Now Update GMB Directly from Google Maps App, Ways to Increase Business Reviews and more SEM news!
Copywriting Tips for Search Ads, Microsoft Advertising Launches Ad Customizers and more SEM news!