Industry News

To display or not to display, that is the question…many have contemplated. In fact, if you’ve ever toyed with display advertising, you’ve likely had one or more of the following questions...

In this week's industry update, we cover the Google View-through conversion tracking, Google's short ad listings for local businesses, Yahoo's search enhancements, and preparing for the holidays with Bing.

On Monday, the Federal Trade Commission updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising. The FTC’s last update to its Guides came in 1980, and I think it’s safe to say a lot has changed in the advertising world since then (Disclaimer: This is of course not legal advice, and we are not attorneys)...

Whether you’re new to SEO or you’re an SEO vet, you’ve likely heard or encountered white hat and black-hat SEO tactics. As an introduction to the world of SEO, there are two sides of the coin (or hat)—white and black...

This week's industry update includes the UK's surprising truth about online ad spending, Google changing their local mobile search, and Google adding forum posts to search results.

While musing over possible topics to blog about, the two words “Bounce Rate” came to mind for today’s entry. In this blog I’ll give you the lowdown on how bounce rate plays into your own website traffic. I’m also going to clear up many of the common misinterpretations of “bounce rate,” and what it actually means...

If you haven’t noticed the latest beta to arrive into Google AdWords recently, it’s called the New Keyword Tool (beta) and it’s better than ever...

This week, we're discussing Yahoo's new ad campaign, Google's release of the Chrome plug-in, Facebook's new partnership with Nielsen, and more up-to-the-minute market musings.

LinkedIn is possibly the best Social Media Network for businesses, because it provides a great place for professionals to interact, share ideas, and increase business intelligence and development...