Coming from someone with four years of Facebook advertising experience, the Facebook Blueprint Certification (the only official Facebook certification program) is not easy. It’s described as “rigorous” on the Blueprint website. But if you can conquer it, you will have a huge leg up on the competition and the ability to leverage the certification as a selling point for new employers or clients.
For anyone who’s become certified for another platform like Bing, AdWords, or Google Analytics, you know the tests can be challenging, but all-in-all very passable. In my opinion, the Facebook exam is the most challenging exam among other networks. Therefore, it’s important to be more prepared than you think you need to be.
First, let’s cover the basic requirements:
- You need to pass the Core Competencies exam, along with one of two other exams in order to become fully certified: Buying Professional or Planning Professional.
- Each exam costs $150 and is valid for 1 year.
- Facebook recommends at least 6 months of Facebook ad experience before attempting to take the exam. So this is not for beginners who are looking to learn more.
- The exam will last 75 minutes and has between 50 and 60 questions.
- You need to receive a score of 700 or more to pass (although they are not clear on how this is calculated)
- If you need to retake the exam, the same cost applies. You can retake the exam once every 30 days.
If you’re not scared yet (and you shouldn’t be, I’m here to help!), read on for some tips for nailing your Facebook certification exams.
Study, Study, Study
Study more than you think you need to study, and read through each of the study guides provided for the test you are planning to take.
Facebook has very specific ways they want you to do things, even though these are not necessarily what you would do for a client. In the case of these tests, what you would actually do for a client has no merit, as it’s all about what Facebook considers best practices. This is why, even if you believe you’re an expert, you need to familiarize yourself with the provided study materials to ensure you understand Facebook’s expectations.
Study Guides for each of the course can be found here:
You can also take a practice exam here. The practice test is not the best, as it’s only 10-15 questions long and the questions themselves are a bit shorter than they are on the actual test, but still something worth looking at.
Read Questions Carefully and Pace Yourself
The majority of questions read like bad math stories from elementary school…“Cindy has four apples, Mike takes two and then eats one. How many apples does Steve have?”
It’s very important to take your time reading the questions, as there may be a hidden tidbit inside the question that can change your answer. However, more often than not, a lot of the information in the story part of the question is unnecessary.
To focus more on the question, I read the question at the end first, along with skimming the answer options, then went back to read the rest of the story to ensure I was looking at it from the right angle.
There is also a countdown clock that will always be visible on the screen along with the amount of questions left. Utilize this to make sure you’re not spending too much time on one question, but also that you’re not flying through too quickly.
I wish I could tell you more about the questions, but the non-disclosure agreement makes it a bit tricky to do so. All-in-all, just keep a cool head and read carefully. Don’t ignore the details, but don’t let them trip you up either.
Be Prepared for the Pearson Testing Experience
Part of the reason the tests are not free is that they are taken in a Pearson testing center. If there is no testing center near you, you can take the test on your own computer if you have access to a webcam and microphone. They will then have a proctor lock down your computer and monitor you via webcam to ensure no funny business.
The tests are scheduled and paid for online. You can change the date, time or location of the test for no additional charge, at least 24 hours in advance of your scheduled time.
I’m going to sound like your mom now, but make sure you go to the bathroom beforehand, and make sure you’re not going to get thirsty or hungry. There are no bathroom breaks, no snacks and no water bottles during the 75 minute test. You will be provided with a locker to keep your purse/phone/wallet/etc. safely locked away.
After putting away your belongings, be prepared to be treated like you’re going through airport security. You will present your ID, they will then take a passport style picture of your face, and you’ll do a self pat down including turning your pockets inside out. So no sneaking in a granola bar in your pocket.
Overall, with a little extra prep work, reading questions carefully, and being prepared for the testing experience, you can conquer the Facebook Blueprint Exam and become Facebook Certified. It may take a little extra work, but in the end, you will have a leg up in the industry that could bring you awesome opportunities.