Display advertising provides a unique way to connect with your target audience while promoting your brand. However, unlike search advertising, reaching users on display can be a disruptive experience and must be approached thoughtfully.
The gateway to display for many advertisers begins with the Google Display Network (GDN), which is ripe with opportunity because it provides access to users worldwide through over 2 million websites, videos, and application placements. By layering targeting methods and purposeful creative, goals ranging from brand awareness to new customer acquisition to remarketing & retention can be attained.
By layering targeting methods and purposeful creative, display ads can help advertisers achieve their goals ranging from increasing brand awareness to acquiring new customers for remarketing and retention.
For more advanced advertisers who may be interested in programmatic cross-channel display and technologies like real-time bidding (RTB), there are many 3rd party ad exchanges and demand-side platforms (DSP) from which to choose in order to take advantage of things like dynamic creatives and omnichannel reach.
The Rocket Clicks Difference
Rocket Clicks is your strategic partner for getting started with or optimizing any existing display media campaigns. We have end-to-end managed capabilities, and our advantages in this space include:
- Media Planning, Buying & Optimization: We work with you to determine the best fit in terms of platform, inventory, audience, targeting, and bidding style – and proactively manage the results to minimize wasted spend and maximize campaign ROI.
- Creative Recommendations: We help our partners understand their potential customers, the marketing message and call to action, and latest best practices for creative design.
- Audience Identification & Setup: We look for insights from your analytics and build audiences designed to convert, partnering with your development team and our agency partners in order to solve implementation challenges.
Rocket Clicks is a boutique agency servicing clients in all verticals through paid media management.
We view ourselves as an extension of your marketing team, a sentiment that permeates through everything we do. Our strategies are human-driven and tailored to your business objectives in order to maximize the impact our partnership can provide.
If you’re interested in where you can take your display advertising, contact us today to discover the value that Rocket Clicks’ management services can provide.