Alex Langton

Certifications

Display Network Shopping Network Search Advertising Video Advertising Mobile Advertising Bing Ads Google Analytics


Vital Stats


Favorite Non-Work Activity

Hanging out with friends

Most Inspiring Person

Elon Musk

Favorite Thing About Milwaukee

Summerfest

Favorite Blog or Website

Reddit.com

Favorite Thing About Rocket Clicks

We do it better than anyone else in the game

A digital advertising analyst at Rocket Clicks since September 2017, Alex loves to find new ways advance client accounts.

Posts by Alex

How to Calculate Profitability in Google Ads for Lead Generation & Ecommerce

Posted by Alex Langton & filed under Client Education.

With the introduction of custom columns in the Google Ads interface, tracking profitability for all types of campaigns has become easier than ever. Below we discuss what metrics you’ll need, how to come up with the correct equations, and how to enter those equations into the Google Ads interface for simple viewing. For Lead Generation […]

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